How to NOT get ahead in advertising - what many conservation NGOs are doing wrong

Conservation marketing is increasingly being seen as an important way to gain public (and decision-maker) attention and concern about biodiversity loss and species extinction.

At the upcoming International Congress for Conservation Biology (Montpellier, France, 2-6 August 2015) there will be two symposia and a workshop to discuss how to better market conservation and to improve engagement with the general public. The events are being organised by the Society For Conservation Biology's new working group on Conservation marketing.

Here is our presentation for meeting (WARNING - there are many gratuitous geeky references):

How to NOT get ahead in advertising - what many conservation NGOs are doing wrong