"Cute & cuddly boys, cute and cuddly" - How simply changing animal names can impact the public's conservation concern (presentation at IMCC3)

Here is the third of my presentations at the upcoming International Marine Conservation Congress - presenting the work done my my graduate student Caty Scott on public awareness concern for the conservation of otter species (some real, some fictitious) which is currently being edited for submission to a journal, and the work by my student Paul Karaffa that was published in the article: 
What's in a Name? Do Species' Names Impact Student Support for Conservation?

This will appear in a symposium about the importance of conservation marketing at the conference.